HOW IT STARTED
Back in 2009, Dr. Robert Wang had one goal: make home cooking less of a hassle. The result? A smart multi-cooker that did more than anyone expected—and kicked off a kitchen counter revolution. Fast-forward through a few million fans, sold-out Black Fridays, and one internet-breaking community later, Instant Pot became the pressure cooker that launched a thousand dinner plans.

But we didn't stop there.
We kept expanding—air fryers, toaster ovens, rice cookers, frothers—because a one-pot wonder is great, but a full kitchen lineup? That’s game-changing. We’re cooking up the next chapter with sharper tools, smarter tech, and a whole lot of flavor.

MADE FOR THE MAKERS
We serve the multitaskers, the first-time cooks, the flavor chasers, the meal preppers, and the midnight snackers. If it’s edible and it fits in a pot (or on a tray, or in a basket)—you’re in the club. 

WHERE WE'RE HEADED
We’ve been shaking up the kitchen game since 2009—and we’re not slowing down. With new leadership, a consumer-led strategy, and big plans for what’s next, we’re turning up the heat on what home cooking can be. Less mess. Less stress. Way more satisfaction. 
Because around here, “good enough” doesn’t cut it.
And neither does boring food.